Apple’s AI Crisis, as explained by Marques Brownlee (MKBHD), highlights the tech giant’s struggle to integrate artificial intelligence into its products effectively. MKBHD’s video, published on 29th March 2025, discusses the delays in AI features that Apple had promised, which have led to concerns among both fans and analysts.
Apple’s AI initiatives, known as “Apple Intelligence,” have faced significant delays and underwhelming responses from users. The company’s traditional approach of refining existing technologies rather than being first to market has not translated well into the fast-paced AI landscape. For instance, the contextually aware Siri, which was announced at WWDC 2024, has been delayed until at least 2026, causing further disappointment.
The crisis extends beyond just delays; it includes the overall execution of AI features. Features like Writing tools, Image Playground, and Clean Up have been seen as incremental updates rather than revolutionary changes. This has led to a crisis of faith among Apple’s most ardent fans and investors, who are questioning the company’s commitment to AI.
Apple Intelligence Delays are either no big deal or a cause for concern, depending on who you are…
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