The Psy
Are we fighting against our biology?
Dr. Bill von Hippel is a distinguished social psychologist and evolutionary specialist, best known for his work exploring how our evolutionary past shapes modern human behavior. A former professor at the University of Queensland, he has authored influential books like The Social Leap: The New Evolutionary Science of Who We Are, Where We Come From, and What Makes Us Happy (2018) and the forthcoming The Social Paradox: Autonomy, Connection, and Why We Need Both to Find Happiness (2025).
His research blends anthropology, biology, and psychology to uncover how ancient adaptations influence our emotions, relationships, and societal structures today.
In a notable conversation with Steven Bartlett on The Diary of a CEO podcast (aired on 17th February 2025), Dr. von Hippel delves into how evolutionary psychology impacts love, success, and happiness.
1. Why High-Achieving Women Struggle to Find Love
- Evolutionary Lens: Historically, mate selection favored men with resources and status (signaling protection and provision) and women with fertility cues (youth, health). High-achieving women today, successful, educated, and independent, disrupt this dynamic. They often seek partners who match or exceed their accomplishments, but evolutionary preferences mean many men still prioritize traits like youth or nurturing over status in women.
- Modern Tension: This mismatch can shrink the dating pool for high-achieving women, as some men feel threatened by or less attracted to partners who outrank them socially or financially. Von Hippel might argue this reflects an evolutionary lag – our instincts have not fully adapted to modern gender equality.
- Happiness Implication: The struggle is not just logistical; it ties to happiness because humans thrive on connection, and prolonged difficulty in finding a compatible partner can erode well-being.
2. The Top Trait That Makes You More Attractive
- Confidence as a Signal: Von Hippel often highlights traits with evolutionary roots, and confidence likely tops the list here. In ancestral environments, confidence signaled competence, leadership, and genetic fitness – key for survival and reproduction.
- Social Dynamics: His research (e.g., with Robert Trivers on self-deception) suggests confidence is not just about feeling good, it is a social tool. People who project it convincingly (even if slightly exaggerated) attract mates and allies because it implies they can handle challenges.
- Universal Appeal: Unlike wealth or looks, confidence transcends context, boosting attractiveness across genders and cultures, which ties directly to success in love and social spheres.
3. The Link Between Wealth and Social Skills
- Evolutionary Trade-Offs: Von Hippel’s work, like his discussions in The Social Leap, suggests cooperation and social intelligence were honed in small, interdependent groups. Wealth today can reduce reliance on others, potentially dulling social skills. The poor, by contrast, often depend on tight-knit networks, fostering friendliness and adaptability.
- Empirical Angle: He might cite studies showing wealthier individuals can be less empathetic or socially attuned—traits less critical when resources buffer you from needing others. Conversely, poverty sharpens skills like reading people and building trust.
- Success Connection: This impacts success because social skills drive collaboration, a cornerstone of human achievement since the Savannah days when group hunting outpaced solo efforts.
4. The Future Impact of Falling Birth Rates
- Evolutionary Paradox: Humans evolved to prioritize reproduction, yet modern societies (especially wealthy ones) see declining birth rates. Von Hippel might frame this as a clash between ancient drives and new realities—birth control, career focus, and autonomy shift priorities away from family size.
- Societal Shifts: Fewer children could weaken traditional social structures (e.g., extended families) that once ensured survival, pushing us toward individualism. This aligns with The Social Paradox, where he explores the tension between autonomy and connection.
- Happiness Forecast: If happiness stems from relationships (a recurring theme in his work), falling birth rates might strain future generations’ social networks, challenging our evolved need for belonging.
Broader Insights on Love, Success, and Happiness
- Love: Von Hippel sees it as an evolved mechanism to bond pairs and raise offspring, but modern mismatches (like career-driven women outpacing traditional mate preferences) complicate it. Success in love requires navigating these tensions.
- Success: Rooted in cooperation and innovation (e.g., tool-making on the savannah), success today still hinges on social intelligence, though wealth can distort its expression.
- Happiness: He argues it’s fleeting by design – evolved to reward behaviors like bonding or achieving, then fade to keep us striving. Understanding this can help us focus on sustainable sources, like relationships over fleeting victories.
This conversation reflects von Hippel’s knack for connecting the dots between our ancestral past and present dilemmas. His upcoming book, The Social Paradox, likely expands on these themes, emphasizing the balance between independence and interdependence as key to fulfillment.
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Dr Bill von Hippel reveals how evolutionary psychology impacts love, success, and happiness. Dr Bill von Hippel is a renowned social psychologist and evolutionary specialist. In this conversation, Dr Bill and Steven discuss topics such as, why high-achieving women struggle to find love, the top trait that makes you more attractive, the link between your wealth and social skills, and the future impact of falling birth rates.
The Sex Psychologist: We’re Not Having Enough Sex! Fat Makes You Attractive! Dr Bill Von Hippel

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