Premiered 10th August 2023
In this episode, Steven sits down with the former CMO of Netflix and former Chief Brand Officer of Uber, Bozoma Saint John.
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Bozoma Saint John
The first black woman to hold all of these (and many more) trailblazing roles, she is a legend of the corporate world. Born 21st January 1977 to parents from Ghana. She moved to the U.S. at a young age. Saint John has held high-profile roles at companies like Netflix where she became CMO, Apple, where she led global consumer marketing for iTunes and Apple Music, and Uber, where she was Chief Brand Officer. Saint John is considered to be one of the most successful women in America. She is no-nonsense, straight talking, vulnerable, and incredibly wise.
https://www.goloudnow.com/podcasts
Bozoma “Boz” Saint John (née Arthur) is an American businessperson and marketing executive who was the chief marketing officer (CMO) at Netflix.
Previously, she served as CMO at Endeavor, and chief brand officer (CBO) at Uber until June 2018. Saint John was also a marketing executive at Apple Music until June 2017, after joining the company in its acquisition of Beats Music. From 2005 until 2014 she worked at PepsiCo, eventually serving as the head of music and entertainment marketing. In May 2021, she was named among the Top 50 Most Influential Female Leaders in Africa within the corporate and business sphere by Leading Ladies Africa.[4]
Early life
Saint John was born to Rev. Dr. Appianda Arthur and Aba Arthur (née Enim) in Middletown, Connecticut in the United States. The family moved to Ghana when she was six months old.[1][5] In her early childhood, her family also lived in Nairobi, Kenya, and Washington, D.C.[1] They returned to the United States and settled in Colorado Springs, Colorado when she was 12. Her father was a clarinet player and member of the Ghana Army before emigrating to the United States to attend graduate school. Saint John cites her father as her biggest inspiration.[6]
In 1999, Saint John graduated from Wesleyan University with a degree in English and African-American studies.[7][8]
Her father received a Ph.D. in ethnomusicology in 1977, also from Wesleyan.[9][8][10]
Her sister Alua Arthur is a lawyer and death doula.[11][12]
- “Bozoma Saint John”. Computer History Museum. Retrieved February 23, 2021.
- ^ Fleming, Mike, Jr. (June 30, 2020). “Bozoma Saint John Named Netflix Chief Marketing Officer; Leaves Endeavor”. Deadline. Archived from the original on June 30, 2020. Retrieved February 23, 2021.
- ^ Jump up to:a b Littleton, Cynthia (June 25, 2020). “Katie Couric, Bozoma Saint John Team for ‘Uncomfortable’ Conversations on ‘Back to Biz’ Podcast”. Variety. Archived from the original on June 25, 2020. Retrieved February 23, 2021.
- ^ “Vodafone CEO, Director of Digital Transformation make a list of 50 most influential corporate women in Africa – MyJoyOnline.com”. www.myjoyonline.com. Retrieved May 20, 2021.
- ^ “Ghana news: Bentsifi’s Tattle, A guy about town”. Graphic. June 17, 2016.
- ^ Jump up to a b c d e Carson, Biz (June 13, 2016). “Meet Bozoma Saint John, the Apple executive who stole the show at WWDC”. Yahoo! Finance.
- ^ Jump up to:a b “Bozoma Saint John”. Netflix Investors. Retrieved February 23, 2021.
- ^ Jump up to:a b Rockwell, Cynthia (April 25, 2016). “Apple Music’s Saint John ’99 Recalls Formative Wes Moments in WesFest Keynote”. News @ Wesleyan. Wesleyan University.
- ^ Drake, Olivia (April 18, 2016). “Class of 2020 Explores Wesleyan during 3-Day WesFest Celebration”. News @ Wesleyan. Wesleyan University.
- ^ Jump up to:a b Harrison, Olivia (June 13, 2016). “Who Is The Woman Who Rocked Apple’s Keynote?”. Refinery29.
- ^ Doyle, Glennon (May 24, 2022). “We Can Do Hard Things with Glennon Doyle” (Podcast).
- ^ Naftalin, Julia (February 8, 2022). “A lawyer quit her corporate job to become a self-taught ‘death doula’ who helps people die”. Business Insider.

A lawyer quit her corporate job to become a self-taught ‘death doula’ who helps people die
Feb 9, 2022, 1:36 AM CET
In 2012, Alua Arthur found herself in Cuba on a 14-hour bus trip. During the ride, Arthur, who said she had just gone on medical leave from her corporate law job because of a clinical-depression diagnosis, sat next to someone who would change her life.
https://www.insider.com/death-doula-alua-arthur-quit-corporate-law-helps-people-die-2022-2
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