Threads FOMO by Meta
Data Protection Law in the European Union (EU)
Meta’s new app, Threads, aims to be a friendlier alternative to Twitter by deemphasizing news and politics. According to Website Planet, 87% of brands analyzed on July 7, 2023, had more engagement on their posts on Threads as compared to Twitter, with an average engagement rate of 0.45% vs. 0.02%. Threads is a mobile-first platform, following the path Instagram took, and only redirects users to the relevant app stores.
However, Threads only allow sharing of GIFs if saved in the phone’s gallery, while Tweets have a limit of 240 characters on a basic account.
Twitter allows Blue subscribers to Tweet up to 25,000 characters.
By Rajat Rastogi / 10/07/2023
